We decided to rebrand the Ultimate Superfoods product line under a new name "Ojio" (pronounced o-gee-o). Same great products, new brand. We will continue the company name and our bulk product units as Ultimate Superfoods.

Ojio is a made up word. It is softer than the previous USF brand. It has more appeal to "average" consumers than USF. We made up a word so that our name would have no previous meaning and we get to witness what people think when they hear Ojio.

Our packaging is now a bag in a box and glass bottles. The box is SFI (Sustainable Forestry Initiative) approved. The bag is NatureFlex and made of completely biodegradable wood fibers, yet clear as cellophane. We moved to bottles for our Agave because glass is more earth-friendly (reusable, recyclable) than plastic. We are at the beginning of a full line transition that will not be complete until June.

The box is allowing us to better explain what the products are and where they come from. The box explains, "what are the benefits", "what's it good for", "where in the world does it come from".

We appreciate your support and encouragement as we take this Ultimate Superfoods company to some new, bigger and better places.